Brief marketing Summary
Creative and detail-oriented individual with 3+ years creating and editing content, 5+ years in customer service, and over 10 marketing certificates from Google and HubSpot. Graduated Suma Cum Laude from Arizona State University with a Bachelor in Theater, minor in Film & Media Production and awarded Dean's List every year. A Social Media Manager at an Arizona Juice & Coffee Shop analyzing trends and data and creating content to increase brand awareness and improve brand image. Proficient in Canva and Capcut and seeking opportunities to sharpen knowledge and skills in social media marketing, video-editing, graphic design and data analytics.
marketing
Certifications
On April 2026, I completed the University of Arizona Digital Marketing Certificate Program, gaining hands-on experience in SEO, Google Analytics, Google Ads, content marketing, email marketing, paid social strategy, and digital campaign optimization.
Additionally, I developed practical skills in digital marketing strategy, audience targeting, campaign analytics, and AI-assisted marketing tools including Google Analytics, HubSpot, Google Ads, and ChatGPT
Through my U of A course, I also earned my certificates in Google Ads and Google Analytics. I am now certified in paid search advertising, campaign optimization, website traffic analysis, user behavior tracking, and marketing performance measurement.
Results
Next Point Ventures Apprenticeship with Robert Altman Design (RAD)
I connected with Next Point Ventures, a management consulting firm, through Acadium — a platform known for its marketing courses and entry-level apprenticeship program. I was assigned to support one of their clients, Robert Altman Design, a woodworking company, by building a strong social media presence that reflected its values of detailed layouts, functional designs, and collaborative processes. With minimal and inconsistent existing content, my goal was to post 3–6 times per week to increase reach and strengthen brand identity.
The following were my responsibilities and results as the Social Media Apprenticeship for Robert Altman Design (RAD) under the mentorship of Marc Snyderman.
Managed social media content and generated compelling copy for social media accounts (Instagram, Facebook and LinkedIn) using Canva and Buffer to design and schedule posts 3-6x per week for 4 months.
Increased Instagram Impressions by 427%, Reach by 583%, Likes by 1195%, Comments by 2050% and new followers by 3700% organically without the use of ads over 3 months.
Conducted in-depth market research to identify potential customers and designed 5 detailed buyer personas for the company to reference.
Instagram Insights – Juice Bar Client (Arizona)
I started working at an Arizona Juice Bar & Coffee Shop on October 2024. Before I spearheaded on improving the company’s social media presence and reach, I wanted to get to know the company’s target audience, their mission and other factors that could potentially affect their image and performance. After briefly gathering some data, I decided it would be best to hone in on increasing brand awareness. The company had been opened for 2-3 years, but it wasn’t until April 2024 that new management took over. The company had acquired many mediocore and critical reviews so it had lost many customers. My manager wanted to improve its hospitality and product quality as a way to rebrand their image. Upon being hired, the company was already gaining traction and loyal customers.
Since the face of the company was in much better shape than before, I wanted to shift the social media presence having a stronger and cleaner feed by posting a balance of fun, aesthetic and informative content. The social media account had over 60 professional stock images which my manager and I decided to archive because it did not reflect a consistent and strong brand. The following information is what I’ve cultivated and acquired based on my time with the company.
Overarching Goals
Increase Brand Awareness by increasing Reach to over 15,000 per month and Views by over 18k per month on Social Media to ultimately increase number of transactions and monthly revenue.
Determine the correlation between content-creation and monthly transactions and revenue.
This project was created while assisting a cafe/juice bar’s marketing efforts under the supervision of my manager. All content produced is public-facing and reflects my role in content creation, strategy & analysis. The data shown below is either anonymized or simulated to protect the client’s privacy. No private business information has been disclosed, and I do not claim ownership of the brand.
Strategy
Design flyers to give a 10% discount to workers in Watermark area.
Design flyers to post on ASU campus (within a mile) to attract students. Give 20% discount to ASU students and staff.
Create and edit flyers to give a 10% discount to workers within the plaza.
Alternate between posting Educational Content(eg. Fruit Facts) & Product Content (eg. smoothies, juices, etc) to improve brand credibility and showcase quality. Also included cafe/juice bar-related meme reels to entertain and cater to ASU Students and loyal customers. Minimum of 5 pieces of content per week.
Since Reels are proven to gain more Reach than any other forms of content on Instagram, my aim was to create more memes to gain as many Reach and Views as much as possible.
Results/Assessments
Filmed, designed, edited and scheduled entertaining and educational social media content and copy for Instagram, driving a 191% increase in likes, 409% increase in Reach and 1444% boost in comments from February to April 2025.
Determined that November and December are the company’s lowest month sales most likely due to holidays. Cold drinks such as smoothies are not popular during cold and rainy weather.
Family, Friends, and Customers love meme videos based on their comments and in-person feedback.
The company was unable to shoot and post much content for March because it was the busiest month thus far. Had we shot more content in March we would have higher views. If this is what would happen then the number of Views and Transactions would mirror between Jan - May.
Based on the Feb 20 - Mar 20 IG Analytics about 36% of total audience are aged 36-44 and 28% are aged 25-34. About 9% are aged 18-24. This makes sense considering that most of the company’s Instagram followers are family, friends and employees that work the building beside the store, which is composed of a few corporate businesses. The general age group in this building is anywhere between 25-50.
One Year Anniversary Goals
(April 2025)
Goals:
Post any form of content every day for 2 weeks leading up to the event to serve as a daily reminder of the anniversary.
Reach double the amount of the average daily sales for April on the day of the event.
Reach over 7,000 Accounts within 2 weeks leading up to the event.
Strategy:
Shot and edited 9 employee interviews with the business owner about who they are, their experience working at the company, etc leading up to the event in the form of Instagram stories. Mentioned prizes, collaborations with local shops, games and discounts for employees of business shops within the area. ASU staff and students are also included.
Designed 2 flyers for shops nearby to promote the event.
Posted the 2 flyers on Instagram. Placed a $15 Instagram AD for the first of the designed flyers posted for just a few days.
Word-of-mouth promotion to customers about the upcoming anniversary.
Shot and edited Story Video to establish credibility. Placed a $15 AD to market the video locally for less than a week to increase Reach and Views.
Results:
Led a 2-Week promotional campaign on Instagram for the 1-Year Anniversary Event resulting to a 57.2% increase in reach and a 41.2% in profile visits compared to the 2 weeks before the start of the campaign.
The campaign led to a 57% increase in transactions and a 53% increase than the average daily sales for April.
Reached 2,500+ Accounts, 4,700+ Views, 40+ comments, 20+ Follows from the Storeowners Story Video.
Reached a total of 5,500+ Accounts, 3,100+ Views, 120 likes, 40 Follows, 300+ profile visits and 40 shares from the 2 designed flyers aforementioned.
